The sales profession is a lot like dating, and you wouldn't walk into a first date and begin pitching your best attributes. You start a date by starting to know the person. You start a date by creating a special connection. You should develop trustworthiness, credibility, that you are likable, and an optimistic emotional feeling. Same thing with sales. Even though you are delivering a speech.
Exactly how will you get it done? How do you promote yourself in a sales presentation? It begins by altering your mindset. Don't see this as a presentation in which you will deliver information and anticipate they buy it. Don't see this as a transaction, but as a performance. And just how do you manage that? Motivational speakers and comedians have been executing it for a long time. Master these straightforward tricks we use.
Amuse them. Don't be boring. Use tales and laughter to help make your presentation exciting. Keep it brief and use terms which are simple to grasp.
Interact with them. Use passion and energy. Show rather than tell.
Make the show about these folks - always about them. It's not about you and your firm.
Open and close with a flourish. Audiences remember longest what you did first and last.
Be distinctive. Don't give a speech that's similar to the dozen others they've been subjected to previously. Show them an experience they haven't had before.
Be yourself. Be real. Honest. Show your vulnerable side. It makes you human and it makes you attractive. It makes them trust you. And that's when they purchase from you.
Stick to these easy steps and then you can also make an unforgettable sales speech!
