Like selling wasn't tough enough before now, we're currently in an economic climate where lots more people are competing for your business and doing anything they need to do to get the business. Perhaps it was simple when the funds were flowing and you also only had one rival with a terrible toupee and affordable shoes. Nowadays you've got thirteen challengers, all promoting awesome products, in a world wide web world in which the buyers have an almost endless variety of offerings, and not only are you not assured your livelihood this point next year, you're not even positive your company will be around a year from now. Now more than ever before, you'll need to be the sales rep they recall. Disheartened? No need to be. If you have the right resources you may nonetheless stand up and stick out in a packed marketplace. The fact is, it is incredibly uncomplicated for the reason that the fundamental principle of sales still is applicable: Consumers purchase from folks they like. You're selling more than your product or service. You're promoting yourself. Even during a speech. However a lot of us are still out there concentrating on the product.
The sales profession is a lot like dating, and you wouldn't walk into a first date and begin pitching your best attributes. You start a date by starting to know the person. You start a date by creating a special connection. You should develop trustworthiness, credibility, that you are likable, and an optimistic emotional feeling. Same thing with sales. Even though you are delivering a speech.
Exactly how will you get it done? How do you promote yourself in a sales presentation? It begins by altering your mindset. Don't see this as a presentation in which you will deliver information and anticipate they buy it. Don't see this as a transaction, but as a performance. And just how do you manage that? Motivational speakers and comedians have been executing it for a long time. Master these straightforward tricks we use.
Amuse them. Don't be boring. Use tales and laughter to help make your presentation exciting. Keep it brief and use terms which are simple to grasp.
Interact with them. Use passion and energy. Show rather than tell.
Make the show about these folks - always about them. It's not about you and your firm.
Open and close with a flourish. Audiences remember longest what you did first and last.
Be distinctive. Don't give a speech that's similar to the dozen others they've been subjected to previously. Show them an experience they haven't had before.
Be yourself. Be real. Honest. Show your vulnerable side. It makes you human and it makes you attractive. It makes them trust you. And that's when they purchase from you.
Stick to these easy steps and then you can also make an unforgettable sales speech!
23 April 2008
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